In recent years, the mobile detailing industry has seen an influx of new entrants, many of whom were inspired by the viral TikTok and YouTube detailing videos. This has led to a perception that the market is becoming oversaturated. But is this really the case? Let’s dive into the discussion from the detailing community to get a clearer picture.
One user, westgateresorts, initiated the discussion by pointing out the difficulty in finding experienced detailers amidst a sea of newcomers who started their businesses after watching addictive detailing videos online. They emphasized the importance of experience and reliability, acknowledging that everyone has to start somewhere, but expressing a desire for more trustworthy professionals.
Another user, passionately expressed their frustration with the influx of inexperienced detailers. They sarcastically noted how annoying it is to see someone clean an already clean panel with a brush. This sentiment was echoed by other, who shared their disbelief at how rarely they use a brush on the interior of a car, despite what many viral videos might suggest.
user chimed in with a similar gripe about overzealous use of detailing brushes on clean door jambs, highlighting how some techniques showcased online can be unnecessary in real-world detailing.
A common theme in the discussion was the preference for microfiber towels over brushes. A user mentioned that they only use brushes when cleaning Alcantara, as recommended by the product, and rely on microfibers for most other tasks. The other user humorously added that some detailers seem to be unaware of more efficient tools like steam cleaners or air compressors, relying instead on Q-tips for detailing.
Another interesting point was raised by other user, who criticized detailers that brag about being overbooked, which often results in poor business practices and lost clients. They noted that some detailers use excessive amounts of foam, which is wasteful and unnecessary.
A seasoned detailer with 30 years of experience, passionately declared that the microfiber towel is the greatest detailing invention of all time. They urged fellow detailers to quit with unnecessary brushing and stick to more effective methods.
rayzer208 added that discovering scrub ninjas was a game-changer for their detailing routine, as these tools combine the cleaning power of brushes with the convenience of microfibers.
Several users emphasized the value of professional training and certifications. Many people recommended checking a detailer’s Google profile and portfolio to ensure credibility, while others suggested consulting the International Detailing Association (IDA) for professionally trained detailers. However, illusionzauto noted that having an IDA certification doesn’t necessarily bring in more business, indicating that practical skills and customer satisfaction are still key.
The influence of social media on the detailing industry was a recurring topic.
A lot of detailers in Orlando lamented the spread of misinformation through quick clips on platforms like TikTok and Instagram. They pointed out that these videos often oversimplify complex detailing processes, leading to misconceptions among viewers.
In an oversaturated market, finding a reputable detailer can be challenging. Anon-1942 advised staying away from mobile detailers entirely and opting for reputable shops that specialize in high-end cars and paint correction. However, detailers countered this by stating that there are many skilled mobile detailers who can deliver quality work comparable to that of experienced shops.
Several young detailers shared their experiences starting out in the industry. A 21-year-old who recently started a mobile detailing business, emphasized their dedication to research and practice, despite their limited experience. They highlighted the importance of customer satisfaction and word-of-mouth recommendations in building a successful business.
A 16-year-old detailer, echoed similar sentiments. They acknowledged their lack of experience compared to seasoned detailers but stressed their passion for cars and the practicality of detailing. They also mentioned that the high demand for detailing services means there’s room for both budget and high-end detailers in the market.
Especially with the influx of new detailers inspired by social media. However, the discussion reveals that there are ways to navigate this market and find quality detailers. Here are some key takeaways:
Check Credentials and Reviews: Look for detailers with a proven track record, certifications, and positive reviews. Platforms like Google My Business and IDA can help identify reputable professionals.
Evaluate Portfolio: Examine the detailer’s portfolio to see the quality of their work. Photos of previous jobs can provide insight into their capabilities.
Seek Recommendations: Word-of-mouth recommendations from trusted sources can be invaluable. Ask friends, family, or local car enthusiasts for their suggestions.
Prioritize Experience and Training: While everyone has to start somewhere, experienced detailers with professional training are more likely to deliver high-quality results.
Be Wary of Gimmicks: Avoid detailers who rely heavily on social media trends and gimmicks. Look for those who use tried-and-true methods and tools.
Consider Specialization: Some detailers specialize in certain areas, such as paint correction or ceramic coatings. Choose a detailer whose expertise aligns with your needs.
In summary, while the mobile detailing market may be crowded, there are still many skilled professionals who can provide excellent service. By taking the time to research and evaluate potential detailers, you can find the “diamond in the rough” who will meet your needs and exceed your expectations.